PR and communications consultant · Geneva
Stories travel. I draw the map.
Media relations, editorial work and launches for watchmaking, jewellery, foundations and Swiss institutions.
Approach
How I work
Senior and hands-on.
The person who advises you is the person who writes, pitches and follows up. Nothing is handed down the line.
Adapted, not translated.
Each language version is written to read as the original, with facts, positioning and terminology kept consistent across all of them.
Facts before adjectives.
Journalists read for information. Every release, pitch and interview starts from real news.
Expertise
PR and communications services
Media relations
Swiss and European press, pitched journalist by journalist. Interviews, media training, media trips and press events.
Editorial and copywriting
Brand voice, press kits, press releases, speeches, brochures and websites, from first draft to final proof.
Adaptation
English, French and Italian, including financial and technical subjects, written to sound native in each.
Launches and events
Brand and product launches, and press, influencer and VIP events, from guest list to follow-up.
Corporate and CSR communication
Advice on corporate messages and sustainability claims, and editing of annual and CSR reports, kept clear of overstatement.
Work
Selected mandates
- An independent Swiss watch Maison Haute horlogerie · European media relations, content and development of a key opinion leader network
- A new Geneva watch brand Haute horlogerie · Brand launch, press releases and media training
- A coloured gemstone mining company Precious stones · International press
- A Geneva leather goods Maison Leather goods · Media training and press releases
- A Swiss private bank Private banking · Editorial
- A Swiss art foundation Culture · Corporate communications, artists in residence and press relations
- A global workforce solutions company Corporate · Data-led PR
- An official economic and regional promotion organisation for a Swiss canton Tourism · Destination PR
Images courtesy of the clients
Antonia Potsios
I am a communications and PR consultant based in Geneva, working with luxury and watchmaking brands, as well as companies and foundations across different sectors.
My work covers corporate communications, public relations and content development. I write press releases, speeches and other communication materials, advise clients on how to communicate clearly and credibly, and prepare executives for media interviews.
I also manage media relations, advise on CSR communication (as an Affiliated B Leader) and organise launches and events. Alongside my consulting work, I write lifestyle and luxury columns for Eidos Swiss Media. I work in English, French and Italian.
MAP stands for my full name, Maria Antonietta Potsios. Unfortunately, Maria Antonietta rarely survives a first conversation: people shorten it, translate it and occasionally reinvent it. My family has always called me Antonia. It is short, it travels well in almost every language, and so I adopted it.
Contact
Start a conversation
A short note on the brief, the timing and the markets is enough to begin.